Skip to main content
A landing page is any page on your careers site that focuses on a specific topic — a recruitment campaign, a business area, an event, or a particular audience. You build it the same way as any other page in the CMS, then give it a focused URL.

​
Create the page

1
Go to CMS → Pages
2
Click CMS in the left-hand navigation, then select Pages. Click Create.
3
Set a title, slug, and locale
4
Give the page a descriptive title for your own reference (e.g. “Graduate programme 2026”), a clear, memorable slug (e.g. /graduate-2026 or /campaigns/summer), and choose the locale.
5
Keep the slug short. If you’re running a time-limited campaign, avoid including the year in the slug — this lets you reuse the same URL for future campaigns and keeps any inbound links working.
6
Click Create page
7
The page editor opens.

​
Build the page content

1
Add a hero section
2
Click Add section, then choose Template. Browse the Hero category and select a layout that suits your campaign. Click Insert template.
3
Update the headline, supporting text, and background image with your campaign content. If you have a call-to-action (such as “View roles” or “Apply now”), update the button link to point to your job listing page or a specific role.
4
Add a content section
5
Click Add section → Section to add an empty section beneath the hero. Add a column and drop in a Rich text block to write about the opportunity, the team, or what makes this role or programme special.
6
If you have images to accompany the text, add a second column beside it and drop in a Media block. Use the column placement settings so the text column is wider than the image column on desktop (for example, the text spanning 8 of 12 columns and the image spanning the remaining 4).
7
Add a job search section (optional)
8
If you want candidates to browse relevant roles directly on this page, add another section and insert a Job Search block. To narrow the results, open the block’s Filters, add a filter, set its Field (for example, Category or City) and a Default value, and mark it Hidden if you don’t want candidates to change it. For free-text matching, use a Title filter, or enable Keyword Search so candidates can search themselves.
9
Set the page SEO metadata
10
In the top bar, switch to Settings. Fill in:
11
  • Title — include the campaign name and your employer brand (e.g. “Graduate Programme 2026 | Your Company”)
  • Meta Description — a one- or two-sentence summary for search engines and social previews
  • Social thumbnail — upload a campaign image that will appear when the page is shared on social media

    • ​
    Publish the page

    1
    Check the preview
    2
    Use the preview pane and the device icons (mobile, tablet, desktop) in the toolbar to check how the page looks before publishing.
    3
    Publish
    4
    Click Save & publish. The page is now live at the slug you set.

    ​
    Making the page discoverable

    Once published, you can link to the page from:
    • Your site navigation bar (add a Nav Link to your Navbar block)
    • The home page (add a Button group block pointing to the slug)
    • External campaigns (use the full URL in job board ads, email campaigns, or social posts)
    For search engine visibility, make sure the Available to search engines toggle is on in the page settings (it is on by default).