Sources
Use the Sources view to understand where candidate activity and applications come from, how much you are spending across channels, and which sources are driving the most cost-effective hires.Date range
Filtering is based on the date of application. Use the date picker in the top-right corner to select a date range. All metrics — spend, job views, applications, cost per apply, hires, and cost per hire — are calculated for applications that completed within the selected period, creating a hiring funnel view anchored to when candidates applied.Filtering
Use the filter bar at the top of the view to segment data:- All traffic / Paid / Organic - Limit the view to paid channels, organic channels, or all traffic combined
- Category - Filter by channel category, such as Paid Job Site, Organic Job Site, or Organic Social
- Channel search - Search for a specific channel by name, such as Indeed or LinkedIn
- Campaign - Filter by a specific tracked campaign
Filters can be combined. For example, you can filter to Paid Job Sites and then search for a specific channel within that category.
Metrics
The summary row at the top of the view shows totals for the selected date range, with a percentage change compared to the previous equivalent period:| Metric | Description |
|---|---|
| Spend | Total amount spent across paid channels |
| Job views | Total number of job page views |
| Applications | Total number of completed applications |
| Cost per apply | Average spend per completed application |
| Hires | Number of candidates marked as hired in your ATS |
| Cost per hire | Average spend per hire |
Views
Sources
A breakdown of performance by individual channel. Each row shows spend, job views, applications, cost per apply, hires in ATS, and cost per hire for a single source. Channels are categorised as paid or organic.Campaigns
A breakdown of performance by tracked campaign. Use this view to evaluate the effectiveness of specific recruitment campaigns running across one or more channels. Campaign data is populated by theutm_campaign parameter on your job posting links — see UTM and campaign tracking for how to set this up.
Performance over time
A chart showing how key metrics trend across the selected date range. You can split performance by:- Day - Daily breakdown
- Week - Weekly totals
- Month - Monthly totals
- Day of week - Aggregate by day of the week to identify patterns in candidate activity
Show all metrics
Toggle Show all metrics in the top-right corner to expand the table columns and display the full set of available metrics for each channel or campaign.Blank or unknown source data usually means a candidate arrived via a link without tracking information. This is common with email links and some job board integrations.