> ## Documentation Index
> Fetch the complete documentation index at: https://docs.inploi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sources

> Understand where candidate activity and applications come from in Studio Insights

# Sources

Use the Sources view to understand where candidate activity and applications come from, how much you are spending across channels, and which sources are driving the most cost-effective hires.

## Date range

Filtering is based on the **date of application**. Use the date picker in the top-right corner to select a date range. All metrics — spend, job views, applications, cost per apply, hires, and cost per hire — are calculated for applications that completed within the selected period, creating a hiring funnel view anchored to when candidates applied.

## Filtering

Use the filter bar at the top of the view to segment data:

* **All traffic / Paid / Organic** - Limit the view to paid channels, organic channels, or all traffic combined
* **Category** - Filter by channel category, such as Paid Job Site, Organic Job Site, or Organic Social
* **Channel search** - Search for a specific channel by name, such as Indeed or LinkedIn
* **Campaign** - Filter by a specific tracked campaign

<Note>
  Filters can be combined. For example, you can filter to Paid Job Sites and then search for a specific channel within that category.
</Note>

## Metrics

The summary row at the top of the view shows totals for the selected date range, with a percentage change compared to the previous equivalent period:

| Metric             | Description                                      |
| ------------------ | ------------------------------------------------ |
| **Spend**          | Total amount spent across paid channels          |
| **Job views**      | Total number of job page views                   |
| **Applications**   | Total number of completed applications           |
| **Cost per apply** | Average spend per completed application          |
| **Hires**          | Number of candidates marked as hired in your ATS |
| **Cost per hire**  | Average spend per hire                           |

## Views

### Sources

A breakdown of performance by individual channel. Each row shows spend, job views, applications, cost per apply, hires in ATS, and cost per hire for a single source. Channels are categorised as paid or organic.

### Campaigns

A breakdown of performance by tracked campaign. Use this view to evaluate the effectiveness of specific recruitment campaigns running across one or more channels. Campaign data is populated by the `utm_campaign` parameter on your job posting links — see [UTM and campaign tracking](/studio/insights/faqs/track-candidate-sources) for how to set this up.

### Performance over time

A chart showing how key metrics trend across the selected date range. You can split performance by:

* **Day** - Daily breakdown
* **Week** - Weekly totals
* **Month** - Monthly totals
* **Day of week** - Aggregate by day of the week to identify patterns in candidate activity

Use the **Download** button to export the chart data.

## Show all metrics

Toggle **Show all metrics** in the top-right corner to expand the table columns and display the full set of available metrics for each channel or campaign.

<Note>
  Blank or unknown source data usually means a candidate arrived via a link without tracking information. This is common with email links and some job board integrations.
</Note>