> ## Documentation Index
> Fetch the complete documentation index at: https://docs.inploi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating a landing page

> Step-by-step guide to building a campaign or initiative landing page in Studio.

A landing page is any page on your careers site that focuses on a specific topic — a recruitment campaign, a business area, an event, or a particular audience. You build it the same way as any other page in the CMS, then give it a focused URL.

## Create the page

<Steps>
  ### Go to CMS → Pages

  Click **CMS** in the left-hand navigation, then select **Pages**. Click **Create**.

  ### Set a title, slug, and locale

  Give the page a descriptive title for your own reference (e.g. "Graduate programme 2026"), a clear, memorable slug (e.g. `/graduate-2026` or `/campaigns/summer`), and choose the locale.

  <Tip>
    Keep the slug short. If you're running a time-limited campaign, avoid including the year in the slug — this lets you reuse the same URL for future campaigns and keeps any inbound links working.
  </Tip>

  ### Click Create page

  The page editor opens.
</Steps>

## Build the page content

<Steps>
  ### Add a hero section

  Click **Add section**, then choose **Template**. Browse the **Hero** category and select a layout that suits your campaign. Click **Insert template**.

  Update the headline, supporting text, and background image with your campaign content. If you have a call-to-action (such as "View roles" or "Apply now"), update the button link to point to your job listing page or a specific role.

  ### Add a content section

  Click **Add section → Section** to add an empty section beneath the hero. Add a column and drop in a **Rich text** block to write about the opportunity, the team, or what makes this role or programme special.

  If you have images to accompany the text, add a second column beside it and drop in a **Media** block. Use the column placement settings so the text column is wider than the image column on desktop (for example, the text spanning 8 of 12 columns and the image spanning the remaining 4).

  ### Add a job search section (optional)

  If you want candidates to browse relevant roles directly on this page, add another section and insert a **Job Search** block. To narrow the results, open the block's **Filters**, add a filter, set its **Field** (for example, Category or City) and a **Default value**, and mark it **Hidden** if you don't want candidates to change it. For free-text matching, use a **Title** filter, or enable **Keyword Search** so candidates can search themselves.

  ### Set the page SEO metadata

  In the top bar, switch to **Settings**. Fill in:

  * **Title** — include the campaign name and your employer brand (e.g. "Graduate Programme 2026 | Your Company")
  * **Meta Description** — a one- or two-sentence summary for search engines and social previews
  * **Social thumbnail** — upload a campaign image that will appear when the page is shared on social media
</Steps>

## Publish the page

<Steps>
  ### Check the preview

  Use the preview pane and the device icons (mobile, tablet, desktop) in the toolbar to check how the page looks before publishing.

  ### Publish

  Click **Save & publish**. The page is now live at the slug you set.

  <Snippet file="publish-reminder.mdx" />
</Steps>

## Making the page discoverable

Once published, you can link to the page from:

* Your site navigation bar (add a **Nav Link** to your Navbar block)
* The home page (add a **Button group** block pointing to the slug)
* External campaigns (use the full URL in job board ads, email campaigns, or social posts)

For search engine visibility, make sure the **Available to search engines** toggle is on in the page settings (it is on by default).

## Related articles

* [Managing pages](/studio/cms/pages/managing-pages)
* [The page editor](/studio/cms/pages/page-editor)
* [Adding a Navigation Item](/studio/cms/faqs/add-a-navigation-item)
* [SEO and discoverability](/studio/cms/faqs/seo-and-discoverability)