> ## Documentation Index
> Fetch the complete documentation index at: https://docs.inploi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics and tracking

> How inploi careers sites collect anonymised candidate activity and campaign attribution through the SDK.

inploi-hosted careers sites are configured with the analytics plugin as part of inploi's SDK setup during implementation. It records anonymised candidate activity from the first visit — page views, job views, application starts, and completions — without any further configuration in the CMS.

## What is tracked

Candidate journeys on your careers site are measured from first visit through to application submission. This includes:

* Page and job views
* Application starts and completions
* UTM and campaign parameters from tagged job posting links
* Source attribution for reporting in Studio Insights

Events are anonymous by default. Activity is tied to a randomly generated identifier until a candidate voluntarily provides contact details (for example, by submitting an application).

## Where to view the data

Open **Insights** in Studio to review candidate activity, source performance, and campaign results. For guidance on tagging job posting links and reading the Sources and Campaigns views, see [UTM and campaign tracking](/studio/insights/faqs/track-candidate-sources).

## How it works

The analytics service is part of the inploi SDK. It maintains session identity across a candidate's visit, captures UTM parameters from landing URLs, and attributes completed applications to the correct source and campaign.

For technical detail on session identity, cookies, UTM capture, and ATS source pass-through, see [Analytics Plugin](/sdk/plugins/analytics).